Dag Soderberg Discusses Bible Illuminated: The Book

Dag Soderberg Discusses Bible Illuminated: The Book

In Sweden, a group of successful business executives partnered together and published an innovative and unique version of the Bible entitled "The Illuminated Bible: The Book" in two volumes -- New Testament and Old Testament during spring and fall of 2007 respectively.<br /><br />


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Remarkably, the group succeeded in launching the revolutionary Bible which reached unprecedented sales in Sweden. In a country that sells 60,000 Bibles, Bible Illuminated increased the market for bibles by almost 50 percent without cannibalizing normal bible sales.

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