The 2020 Amazon Christmas Ad Beautifully Sums Up Why We All Need Community, Especially Now

The 2020 Amazon Christmas ad tackles the impact the global COVID-19 pandemic has had on our everyday lives. But it also shows the power of community during these dark times.

The video begins with a group of ballerinas and their instructor spending time together in the studio. This is pre-pandemic.

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“The star of the winter show is,” the instructor begins before crowning one of the ballerinas. This woman will become the star of the video.

Following her accolade, we witness her practicing her ballet moves at home. She pirouettes for her family, and they of course cheer her on. With all the recent success, she had much to look forward to and unfortunately couldn’t have predicted what came next - school closures due to the coronavirus pandemic.

School closure included dance school.

Instead of meeting in the studio, the ballerinas met online to rehearse. She kept honing her skills with her classmates and even on her own. She practiced in her room, on her apartment building’s roof, outside. Despite all of her efforts, an unfortunate letter came in the mail.

Her upcoming performance, the one in which she was going to star. . . was canceled.

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But as the title of the 2020 Amazon Christmas ad says, “The show must go on.”

Community Comes Together In 2020 Amazon Christmas Ad

The ballerina's little sister makes this possible. She creates advertisements for a show so that her big sis still gets a chance to dance in front of an audience. The little girl passes out flyers to other people in the complex, including a boy the ballerina has taken interest in.

The night of the show comes. The ballerina dances with finesse and strong technique as she graces the apartment complex’s roof. The wind and snow don’t phase her as she moves with complete grace and control. An audience watches from the comfort of their homes peering through their windows as the ballerina moves.

While our communities may not look the same during different seasons of life, the connection and support they offer is always possible.

Scripture informs us that relationships are needed to keep us on the right path toward Christ. God didn’t see Adam fit to be alone, nor does He see us in that way. May God bless your existing relationships whether with family, friends, a significant other, and coworkers. And if you are lacking in relationships, May God bless you with people who will love, honor, and bring you closer to the Lord.

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“Iron sharpeneth iron; so a man sharpeneth the countenance of his friend.” Proverbs 27:17

WATCH: 2020 Amazon Christmas Ad -- The Show Must Go On

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h/t: Godtube

Aaron D'Anthony Brown is a freelance writer, hip-hop dance teacher, and visual artist, living in Virginia. He currently contributes to Salem Web Network’s Crosswalk platform and supports various clients through the freelancing website Upwork. He's an outside-the-box thinker with a penchant for challenging the status quo. 

Get in touch with him at aarondanthony.com and check out his debut short story anthology Honey Dreams on Amazon and Barnes and Noble.