Popular fast-food chain Chick-fil-A is sharing the gift of time this year with their powerful new Christmas ad.

Chick-fil-A restaurants are known for their impeccable service and variety of delicious foods. You always know when you walk through the doors that you are going to be served a great meal with a side of kindness.

Whether you are inside the restaurant or going through the drive thru, Chick-Fil-A employees are always there to greet you with a smile and positive attitude. And it’s this exact mindset that the restaurant is trying to create this Christmas.

Their latest holiday ad features a young girl who wants to spend time with her family. But a variety of distractions, such as phones or work, keep the family from coming together.

That’s when 8-year-old Sam heads out to The Time Shop for an extra special present. Sam runs home with her gift and shares her adventures with the whole family. That’s when her parents open the envelope and immediately stop what they are doing.

Everyone heads outside for one hour of uninterrupted fun in the snow. This touching ad reminds us all that time is precious and you can never get back these priceless moments. “Creating spaces for family and friends to spend quality time together is at the heart of what we do at Chick-fil-A.”

So this year, Chick-fil-A is helping give the gift of time through their online time shop. What an incredible way to remember the real reason for the Christmas season.