A new gut-wrenching ad shows that Santa Claus doesn’t always make it to every child, regardless of how good they may have been throughout the year.

For most people, Christmas is a happy and joyous time to celebrate the birth of Jesus Christ, the Savior. Christmas is an occasion generally marked by gifts, food, fun and fellowship. For others hurting and struggling, Christmas serves as a sad and hurtful reminder of what they lack but desire so badly.

A clip posted on YouTube makes it painfully clear that there are individuals in this world, people all around us, fighting and scratching, often silently, to survive. Every little bit, even the smallest charitable act can mean the world to someone in need.

The ad begins with a young girl, her mother and her toddler brother patiently waiting in a post office. The little girl, restless, exasperated and obviously tired of waiting, grabs a seat next to her brother, keeping a watchful eye on him, as commanded by her mother. 

But then the girl overhears some exciting and encouraging news, which instantly changes her entire attitude and demeanor.

A woman working in the post office tells another child, “Remember, be as good as gold, and you’ll get just what you want.”

These simple, uplifting words of advice from the government employee remain with the little girl, causing her to go out of her way to show others kindness and love.

She opens a door for someone approaching who has their arms full. She helps an elderly woman retrieve her Christmas tree and even gives up her seat on the city bus. 

But when Christmas Day arrives, the child is met with disappointment. She awakens to find her, her mother and her little brother still living in their meager apartment with no Christmas decorations or presents in sight. 

“But I was so good,” the little girl says.

What a heartbreaking but necessary reminder that people do without and how a little generosity can benefit them greatly during the Christmas season. 

Acts 20:35 “I have showed you all things, how that so laboring you ought to support the weak, and to remember the words of the Lord Jesus, how He said, ‘It is more blessed to give than to receive.’”