This man wanted to lose some weight right after Christmas. At the same time, he wanted to promote his business. Why not do both at the same time? He decided to run an extension cord from his store to the main road, and plug in his treadmill in to walk. While we were there, a TV news team had the same idea that we had, and was filming him. During the previous week, the man had walked on his treadmill during rush hour when it was about 5 degrees outside.