“I Wanna Be Famous”October 20, 2021 ● 12 min
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In this episode, Robrenna talks about:
1. The marketing and branding power being used to get and keep GenZ online and on social media.
2. Influencers and the influence they wield over younger generations.
3. GenZ value creativity and expression, diversity, inclusivity, justice – and they want to use their influence for good
Check out Axis.org for a great blog post relating to how influencers affect GenZ.
Forbes: Marketing to GenZ
Forbes: History of Influencer Collaborations
YPulse: How much GenZ Cares about online celebrities
Pew Research:What We Know about GenZ So Far
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Image Credit: Getty/Aleksei_Morozov
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