The Founding Of The Bubba Gump Shrimp Co.

The movie Forrest Gump was a box office explosion, but few people know the story of how the movie launched a restaurant. Scott Barnett author of Gumption joins Jim to discuss his story of founding of The Bubba Gump Shrimp Company. The book is a true behinds the scenes look at the ups and downs and challenges of launching the restuaran chain. How it reached epic success with more than $200 million in annual sales and was later sold to Landry's.

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