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Raise the Temperature

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Desert Agriculture

The Arava Desert, a dry stretch of earth running from the Dead Sea to the Red Sea, is among the world's hottest places. It is also home to one of the world's most ambitious and successful agricultural projects. The efforts of 450 Israeli families, living in eight farming villages, produce 70,000 tons of fresh produce annually. This amounts to 65% of Israel's agricultural exports and 12% of the country's flower exports. The next time you go to the supermarket, look for the Arava label and discover just how good Israeli ingenuity can taste. Running time: 3.16 minutes

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