rustyrueff's Video Channel

I was the CEO of SNOCAP from 2005 through the successful sale of the company to imeem, Inc. in April 2008. SNOCAP was the world's first end-to-end solution for digital licensing and copyright management services empowering record labels and individual artists to monetize their digital creations on popular sites such as MySpace.<br /> <br /> Prior I was Executive Vice President of Human Resources for Electronic Arts (EA). Joining EA in 1998, I was responsible for global Human Resources, Talent Management, Corporate Services and Facilities, Corporate Communications, and Government Affairs, reporting to EA's Chairman and CEO. EA is the world's largest, and leading, interactive entertainment software company. In 2003, Fortune Magazine named EA one of the &quot;Top 100 Places to Work For&quot; in the United States.<br /> <br /> Prior to joining EA, I held positions with the PepsiCo companies for over 10 years. I concluded my career with PepsiCo as Vice President, International Human Resources. Prior to my tenure with PepsiCo, I spent two years with the Pratt