alrc's Video Channel

VALUE-ADDED PUBLIC RELATIONS THAT DEFINES VALUES A. Larry Ross Communications (ALRC) is a full-service media and public relations agency founded in 1994 to restore faith in media, provide value-added P.R. that defines values and give Christian messages relevance and meaning in mainstream media. ALRC assists Christian-focused organizations, associations, ministries and churches in telling their stories through the Christian and secular media in the context of traditional news values. For more than a decade, ALRC has remained the nations most-respected firm in Christian-focused communications. The Agency operates at the intersection of faith and culture, specializing in crossover communications projects and processes emanating from or targeted to the Christian market both Protestant and Catholic.